Commercial Video and Photo Shoots in Israel
The Highlight Films team produces commercial video and photo shoots in Israel and Palestine — for brands and production companies in Europe, the USA and Asia, alongside our regular corporate video and stills work.
Commercial Spots & Campaigns
We’ve filmed commercial videos for fashion brands, financial services, airlines, software and hardware companies and many more. Many of our customers are international companies seeking a specific story or set; others are European production companies seeking outdoor locations that can be filmed during winter months.
Highlight Films offers all professional personnel, gear and services for a commercial video or photo production, and we handle all of the logistics involved.
Still Photography Campaigns
Recent still-photography campaigns include work for Maxim Magazine (USA), Coloplast (Denmark), Double Magazine, Decathlon (France), Canon and Virgin Atlantic, alongside photography clients including GE, Alstom, Magnet Films US and photographer Mark Peckmezian.
Visiting still photographers and producers have included teams from Britain, France, the United States, Denmark, Italy, Poland and Canada, shooting at locations across Tel Aviv, the Mediterranean shore, the Dead Sea and the Negev Desert — with full lens, camera-support, flash and lighting packages available locally.
Equipment, Crews & Permits
Our commercial crews cover every standard department — directors of photography, camera operators, gaffers, sound engineers and grips, all English-speaking and experienced on international productions — shooting on 8K RED Helium, 4K-6K RED Epic/Dragon/Helium/Weapon, Sony F5/F55/FX9/FS7m2, Canon C-300 Mark II and ARRI Amira/Alexa/Mini-Alexa, alongside HD/DSLR bodies from Canon, Sony and Panasonic. Camera and lighting rental rates in Israel run lower than Europe, though not dramatically so.
Beyond the camera department, we provide casting, location recce and clearance, transportation and security, plus the full range of location logistics — generators, mobile air-conditioning, makeup trucks, walkie-talkies and shade tents. Film permits are typically issued at no charge but need advance planning; we aim to have every location cleared at least a week before the shoot, with a separate pre-approved permit required for any aerial filming.
Why Brands Shoot Commercials in Israel
Israel packs an unusually wide range of backdrops into a small area you can drive end-to-end in a day — Biblical and archaeological sites, the Negev and Judean deserts (often standing in for Iraq or Afghanistan), the green hills of the Galilee, Mediterranean beaches, the Dead Sea coastline, coral reefs off Eilat and Tel Aviv’s dense, modern cityscape. Many Tel Aviv locations are filmable almost year-round, which is part of why European agencies shoot winter campaigns here.
For agencies who can’t travel, our remote production setup — built around BlackMagic switchers and a fast fibre-optic office connection — lets a creative director watch live camera feeds and sign off on a shoot from anywhere in the world.